When billboards were first introduced, they were a revolutionary idea. Suddenly, businesses and brands could reach out to customers and run marketing campaigns by strategically installing them in public places.
However, with the advent of digital marketing, billboards are becoming obsolete. That’s because it’s super easy for customers to forget information—if they consumed any to begin with—if it is static and not attractive. Posters and pamphlets fall under the same category, and hence, they are out of the question as well.
If your standard,old-school ways of marketing are no longer working, you should really consider upgrading your marketing strategies by incorporating LED signage in public places.
LED screens are bright, and not easy to miss. Moreover, they have vivid displays that grab the attention of passersby instantly. This is your opportunity to promote your desired message, content, and increase sponsorship revenues.
The following are some advantages of using LED signs for advertising your business:
The clarity of an LED’s display grabs the attention of any passerby. If you have installed an LED sign right outside your shop/store/office building, you may be able to turn a window shopper/passerby into a permanent customer.
With a bright and dynamic display, passersby are more likely to stop and consume your message and read about your services. It trumps old school traditional billboards because the messages on them were hard to read.
Content on traditional methods of advertising is static, cannot move and is not animated. It also limits your creative skills because a minor design error will require you to replace the entire billboard.
With LED signs, however, businesses can be creative with the kind of marketing campaigns they run. They can also easily test if their newly developed marketing strategy is making an impact or not, without having to spend a lot of money.
You can market your product and services through videos, animations and other motion displays. You can also display many different ads within one display.
A Low Maintenance Friend
LED boards require low maintenance and are highly resistant to weather and wind damage. However, traditional billboards are made of vinyl, which can be damaged easily. Moreover, the content can fade over time because of harsh sunlight and wind that can tear it up.
Advertisements on LED screens are becoming a trend—and you might want to catch up with it!