Most businesses use electric signs outside their business to attract clients and let people know about their existence. Research shows that these signs are beneficial for finding clients or attracting people to your store or outlet. However, to get the benefits of electric signals, it’s essential to make sure you’re installing them correctly. This blog post will highlight some mistakes to avoid when you’re getting an electric sign installed for your business.
Avoid Over Styling the Font
When you’re using an electric sign, it’s crucial to take into account every single thing that can play a part in attracting clients. One such thing is the font of your signage. According to marketing experts, the font of any advertisement, whether an electric sign or billboard, makes a huge difference. It should be visible from a distance and written attractively. However, don’t do overdo the styling as it can affect the visibility of your sign. Keep it simple, unique and innovative.
Choosing a Poor Color Scheme
The next mistake that many business owners make is using a flawed color scheme. Human minds are wired to respond to different colors in different ways, so the colors you use to communicate your message can make a huge difference. Do your research and choose colors according to the overall themes of your business. It would be best if you also kept in mind the visibility of the colors. Don’t use overly bright or dull colors as both may seem unpleasant to the eyes.
Not Using Cost-Effective Lighting
Another common mistake when it comes to electric signs is not considering cost-effective lighting solutions. Your electric signboard will stay lit for hours and consume a lot of electricity if you don’t use cost-effective solutions. Ideally, you should invest in LED lights for the electric signs as they are energy-efficient and last longer and require less maintenance or repair costs. Moreover, LED lights also look much better in terms of appearance than traditional lights and attract more customers.
Do you also want electric signage for your business? At RHK Electric, we provide LED lights, lighting solutions and other electrical repairs and solutions. You can reach out to us for LED services, generator installation and lighting maintenance in Cypress, Texas.