As traditional advertising mediums like newspapers and TV start to lose the foothold they once had in the marketing industry—innovative and cost-effective advertising solutions are silently taking over. This change is in large part due to advancements in technology, as well as the return on investment and inexpensive solutions it offers.
As competition grows fierce and the market becomes more cluttered, attention seeking advertising methods can be the deciding factor behind the success or failure of a business. Holding a significant place in business’s marketing strategies—especially for small and new businesses—LED ads and signs are now an essential investment for a number of reasons.
Let’s take a look at three of the most compelling reasons why your business needs to invest in LED displays.
Brand Recognition
For struggling new businesses that occupy small spaces in a cluttered commercial space, LED signs can play a crucial role in attracting customers:
Public Exposure
Serving as the face of a store, an LED sign can improve the exposure of a brand—especially to foreigners and visitors. Potential customers can build positive associations with your brand’s signs, often leading to unintentional word-of-mouth marketing—not to mention that an LED sign makes for Insta-worthy pictures that other on-site signs can’t provide.
Visibility
It’s quite common for customers to overlook or walk past a shop that doesn’t make a conscious effort to draw their attention. An on-site sign improves visibility and attracts potential customers, directly resulting in improved sales.
Direction
The most common argument in support of LED signs is their impact on new visitors and potential first-time customers. If a party is unable to locate a store, there is a 100% chance they won’t buy anything from it. Serving as a guide, signs can play a critical role in driving foot traffic.
Information Dissemination
LED displays are ideal for information dissemination as they can be used to reinforce old and introduce new information to on-site customers. This can comprise but isn’t limited to the information about discounts, ongoing sales and detailed product descriptions or deals.
Cost Effective
Unlike TV and newspaper ads, LED signs last longer and cost a fraction of what traditional advertising will cost. Studies show that no other form of advertising drives as many sales and offers the return on investment that LED signs do.
As they become a major marketing tool, there’s no denying that both customers and businesses are aware of how desirable they are. If you’re running a business in Cypress, Magnolia or any Texas area and are struggling to reach the target market, a couple of LED displays might be all that you need.
Just give us a call at RHK Electrical or send us a message on our website and we’ll get back to you right away!